Don?t Neglect Real-world Marketing

The world of the Web is truly amazing, but let?s not forget about the offline world.

It?s easy to get sucked into Web traffic solutions and search engine optimization, but there?s still a massive audience, if not bigger, who?s not on the Web, with deep pockets, who might want your product. Don?t cut yourself off from that offline world, because it holds opportunities to enlarge your power and extend your reach.

Direct mail is still possibly the most powerful and persuasive way of doing business no matter who you are. The most obvious obstacle with direct mail is the cost. But if you implement a piece that really penetrates your market, then the results can be very lucrative. In order to create that stellar piece, you?ve got to conduct testing to find out which one of your sales letters is actually going to work. Because of the potential high cost for such a campaign, you must test before you dive in.

In addition, your direct mail piece doesn?t need to be a postal-size Rembrandt ? you don?t need stunning imagery or a big sales letter or brochure. A simple postcard can be very effective; it gets read by everyone including the mail person delivering it. A specific type of postcard marketing involves a two-step approach by putting a teaser on the card which is answered on your Web site (getting your message out there and increasing site traffic).

With this two-step approach, you can ask a question that the recipient can only answer by visiting your Web site or going to your directed resource. This is an example of hypnotic marketing. It?s also the perfect situation for presenting a hook to get them to visit and read your longer sales copy.

You may want to do a little market research to find out the average number of direct mail pieces that people receive in your target area. Some regions are so flooded with direct mail that people aren?t even scanning or glancing at these piles but sending them directly to the trash. When you really need to stretch your marketing bucks, it?s smart to look at areas of low competition first. This is also an opportunity to take on college marketing interns to personally deliver your direct mail pieces right into the hands of your ideal clients, such as managers versus administrative assistants.

All in all, you can look at your marketing campaign as a fishing boat. Each marketing element ? newsletters, news releases, radio spots ? can be considered a line in the water. And with every additional line in the water, you increase your chances of catching a big one.

How To Find The Best Atlanta Online Marketing Agency

Atlanta houses hundreds of online marketing agencies that are all established to help people make money online. All of these agencies seem to offer the same internet marketing tools and campaigns, making the search for the best Atlanta online marketing agency a bit difficult.

Many Atlanta businessmen have found online marketing the most effective method to generate money while not having to spend too much on operational cost. This is the reason why Atlanta?s online marketing industry has grown tremendously over the years. And along with the increase in the number of businesses venturing into online marketing is the establishment of different online marketing agencies that all claim to provide the best Atlanta, GA marketing advice.

While finding the best Atlanta online marketing agency may seem daunting, the following tips will make your search a whole lot easier.

? Get yourself educated. As the business owner, you need to have knowledge about the various internet marketing strategies and tools that are offered by different marketing agencies. Atlanta agencies offer different internet marketing tools, from search engine optimization and search engine marketing to lead generation and online promotion.

? Determine which of the tools and strategies will best address your needs. Once you have the knowledge about the different marketing tools and strategies, it?ll be easier for you to determine which of them will best work for your business.

? Create a list of prospective agencies that you would like to work with. Interview each of the agencies you have listed and decide from there. Ask questions about the tools that they offer and make sure they can provide you the most comprehensive internet marketing plan that will deliver the best results.

? Focus on the agency?s strengths. Many Atlanta-based marketing agencies offer a wide range of marketing tools and services. But if you require only a few specialty internet marketing services, dealing with an agency that specializes in different areas may not be a good idea. Instead, hire an agency that has a good reputation for the core strengths that you require.

? Ask recommendations. Getting references from your friends, relatives and other businessmen will always be the best way to find the right Atlanta online marketing agency. Make sure to ask recommendations from people who have worked with online marketing agencies. They?re usually the ones who will give you feedback about the agency they?ve worked with and the ones who will refer you the best online marketing agency.

While these tips are all about finding the best online marketing agency, always remember that the success of your online marketing business not just depends on the marketing agency that you?re working with, but also on how you and your agency work as a team.

Whether you?re unsure of what to do with your online marketing business or if it seems like the strategies that you created are not working, it is best that you seek professional help from online marketing agencies. What?s truly amazing about an Atlanta online marketing agency, or any other internet marketing agency, is that it does not only help you better market your services and products online but it also assists you in web design and development making your site more attractive and interesting.

Corporate Gifts ? Go With Personalized Ones

It is no longer a surprise that you may often receives imprinted gifts from companies who introduces their brand or the latest products and/or services they offer. Corporate gifts is a way of the most companies to easily advertise and promote what they are offering to the public. It usually consist of anything that can be imprinted, embossed, screened or embroidered with a company logo. These gifts can range from inexpensive products such as key rings, pens, calendars, umbrellas, mugs and the likes to something valuable or quite expensive like items that are made from high quality crystals or glasses, metals, leather and wood. Then, they have some sort of logo or message imprinted on them or on the packaging.

Obviously, a good choice of corporate gifts will always be valued and can leave a good impression. Brand name products are well received and appreciated because people recognizes their worth. They know the product by the reputation of the company. Useful and functional items will also leave a long lasting impression, as well as clever ones. You can hardly forget a thing that makes you laugh or smile, though. Useful and functional products, especially if they pertains to occupation or profession are always welcome.

An imprinted product with a corporate logo is a perfect way to promote a new brand. The logo can be printed in any color or shape, and this used to emphasize the product name. The product can be in the shape or color of the new item that is being introduced, and may consist of advertising copy. You can send the new products to your potential clients, or give them away with the purchase of another product you sell. They are a great way to thank and appreciate not only existing clients, but also customers who continuously being loyal to your products. Not only can the gift be imprinted with advertising information, but also the packaging. A gift box can be imprinted with some information, as well as gift bags. And if they were done carefully and creatively, it is absolutely sure that they will leave a lasting impression to your audience.

Imprinted corporate gifts can be made as personalize and special as you want, making an amazing gift to an employee who have done a great job. Imprinted corporate gifts are often given to employees during a Recognition Day, or even during retirements. Aside from the imprinted logo, the occasion, date and the name of the employee can be printed as well. This is a wonderful way to show that the person is appreciated. It also calls attention to the entire staff that the employee has been rewarded.

There are many items that can be individually personalized as well as printed with a logo or a corporate expression, and often printed with a motivational message used by the company to advertise. But when it comes to giving out corporate product as a gift to someone you want to show your thank and appreciation, it is always best to include his or her name or initials. Why not give a beautiful personalized desk clock? Or perhaps give a sophisticated personalized business card holder or case? You may also give something embroidered like an embroidered business tote bag. The choices corporate gifts are endless, so it's all in your hand on how to spot the best one for a special recipient.