Email Marketing: 5 Reasons You Must Start Doing It Today

Do you want to market your business for fractions of a penny per message?

Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results with email marketing, while investing only a small amount of time and money. Combine that with the potential to target more precisely than direct mailings, that's a real win for the small business owner.

In tough economic times, it is crucial to continue marketing your business, and maximize the marketing dollars you're spending. Email marketing is a perfect way to keep your business in front of your customers' and prospects eyes!

Sometimes, people unfamiliar with email marketing get nervous about it because the first thing they think about is spam, or they've heard that most people don't open their email, right?

Wrong.

Targeted mailings that pique interest result in high email open rates, and an opportunity to build relationships with your customers and make some sales. As for the spam issue, mailing only to people who have given you permission to do so minimizes the risk of being labeled a "spammer". Using myself as an example, I have mailed thousands of emails to my clients, and prospective clients, and have not had one spam complaint.

Following is a list of five reasons you must start email marketing now!

1. Email marketing is inexpensive.

Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing can cost as little as fractions of a penny per email.

The expenses involved in email marketing involve having a hosted website with email capacity. You may also want to consider subscribing to a list management service, such as Constant Contact or aWeber, to help manage your email campaigns. The fees for this service range from about $15 to $20 per month, which includes unlimited emails.

2. Email marketing is highly targeted.

You can easily segment your email database into different groups, so that your promotions go to individuals most likely to respond to your offer. For example, you may send one offer to existing clients, and send a different one to prospects who've expressed interest in your products or services.

3. Email marketing is proactive.

Email marketing enables you to proactively communicate with your existing customers and prospects, instead of passively waiting for them to return to your website or storefront.

It is a highly effective way to communicate promotional offers, news, seminars, which may result in an increase in sales, drive traffic to your website or store, and develop customer trust and loyalty through relationship building.

Sending out a monthly email campaign will keep your business in front of your customers' and prospects eyes.

4. Email marketing generates an immediate response.

Promotional emails include a call to action that can result in immediate responses. Initial campaign responses generally occur within 48 hours of the time the email campaign is sent; testing and refining your campaigns is immediate. If you use a list management service, you can gauge the open rates of your email campaigns, which provides useful and immediate information you can use to tweak your campaign messages.

5. Email marketing is easy.

The Web-based email marketing products available to small businesses are easy to use. The services available through Constant Contact and aWeber, as well as others, include professional HTML templates, list segmentation and targeting capabilities, as well as automatic tracking and reporting of your email campaign effectiveness, such as for open rates, bounces, and spam reports.

If you're not a "techie", have no fear. You don't need a Webmaster or technical person on staff to handle the development and distribution of your email campaigns.

Email marketing works because it allows precise targeting of your marketing message, it builds loyalty and trust with your customers, it is inexpensive, and best of all, it drives sales. Include email marketing in your arsenal of marketing tools!

Copyright 2008, Bonita L. Richter

How Will An Email Marketing Company Improve My Productivity?

One thing that people can be aware of is that in order to be successful in an email marketing company, they do not need a specialist to assist them. Although a professional can be a great asset to your business should that be the route you decide to go down. If you are on a budget you may find it beneficial to involve an industry professional. They are here to ensure you that the message you are trying to convey is seen clearly and that it is delivered to your sources the right way. It is definitely advisable to use a professional, but it can still be beneficial even if you do not. You will improve the running of your business tenfold.

By using an email marketing company you are putting your online marketing worries into someone elses hands. There are many things that they are able to assist you with, that you may not have such knowledge of. The may be able to develop your marketing further and provide you with a personalization strategy for you email marketing campaign. All of your emails are capable of containing specific graphics, information, and offers that are based on demographics. You will now be capable of storing information on individual customers as well. If you want your online marketing to be successful then it is strongly recommended that you hire a professional because even if you do have some know how it will be nothing compared to their knowledge and skill.

There is a multitude of people who have the knowledge to run their own email marketing. This is certainly ok. There will be little techniques you can pick up. It is just dependant on your objectives. Many people feel that they do not need a specialist, but others feel the opposite. Once again, it is not imperative that you have one but you will experience benefits if you do. They can help you out with some ideas that you may have never been aware of. It goes without saying that an industry professional would be advantageous, however it is not obligatory. Every company has different goals and desires that they are trying to achieve.

Email marketing has shot to success over the last few years. By having a professional to help you, you can almost guarantee that all your email marketing campaigns will be executed in a reasonable time frame. This will also reduce the possibility that your ads are marked by the internet as spam.

Is Adsense The Right Choice For You?

Adsense is not some make money overnight scheme , it?s does not take you a lot of money investment, maybe a lot of time if you are really new, but what business doesn?t take you time. Now notice I said business because if you don?t want to treat this like a business then you will never have a shot.

AdSense is great because it links together buyers and sellers. Yes, you have to thank Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they?re interested in. And Google AdSense helps members of the two categories find each what things you should consider before you start your adsense business ?

1. Are you willing to dedicate time to produce content , and not just whatever is on your mind, top quality content that will bring you visitors ?

2. You must be willing to invest money into this after your first check , because no business is going to last without investing time and money . You can invest in a new design, in tracking tools , in traffic . Traffic no matter how you will try to bring it , seo, ppc, banner ads, other payed advertising.

3. Track every little thing you do . If something gets you results, then by all means keep doing it.

4. You don?t want to try and cheat the system ever , even if someday the system is going to cheat you . More on that later.

Now you should a little about pros and cons of Adsense.

Let?s start with the good things first :

AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.

It is easily integrated with your website and you don?t need to be a highly skilled webmaster to understand how to insert the code. It can be very easily customized in terms of color, size, position.

You can start and be online by tomorrow if you decide today that adsense is right for you. You just need a hosting account, you take wordpress or whatever cms you want out there , but wordpress is very good , you don?t need to know any html coding, or anything, and there are thousands of themes out there for you to choose.

Now a few things about the CONS of adsense
Well the worst thing it could happen is to have your account closed. It can be closed for a number of reasons : You tried to cheat the system by clicking on your ads , or maybe your competitors are trying to put you out of business. There is another reason why you could get multiple clicks on your ads and that is because the competitor of whoever is advertising on your page,is looking to drive their marketing costs up.

Now the final reason why your account may be closed , is because you really have multiple clicks in your ads, legitimate searches but educated searcher who click more then once because your content is really good and they are genuanly looking for more information. In some markets there really IS so much demand in information that they would click on different ads on different advertisers. But Adsense team won?t understand that no matter how much proof you have. They will ban your account even if the money you earned without frauding them will cost someones life .

They don?t care about that , they don?t look for further proof. SO please be careful what type of niches you put your adsense because some niches will get your account banned because of the high demand in information. The internet users are every day becoming more and more educated , and you can?t stop multiple clicking with any script out there . So there is a risk right here.

But like in any business you will have to choose what type of risk you are willing to take. If you notice multiple clicking on your ads , remove them a day or maybe two, replace them with something else and see if there is multiple clicking there too. But for the most of the times you will find out that the clicks are real users who just want more information , but you will have to find another way to monetize that niche because adsense will ban you without warning and without asking any proof.

So before you try adsense you should choose your market very careful, and if you are willing to put in the effort for a decent website , you will get very nice returns.

A Battery Back Up Sump Pump ? Is It Necessary

It seems that people have been looking for the perfect, fool proof sump pump system ever since the technology was originally developed. Each type of pump and its backup pump seem to have inherent weak points. Of course any pump on its own without a backup system is a recipe for disaster, so the best that you can do is try to decide what best suits your current situation.

Is there a Fool Proof System?

On the surface, a battery powered backup system would appear to be fool proof. However; if it was as it appeared, wouldn't the battery powered pump be the main sump pump? The reason for this is that even a battery powered backup sump pump has its down side.

Water and Electrical Powered Main Pumps

Its not hard to figure out how a sump pump and its backup system work together. If the main sump pump fails, then the backup system will kick in and do the work of pumping the water out of the basement. There are two main sources for power that a main pump will be run off of and they are water or electricity.

Battery Power is Reliable

A battery powered backup sump pump is designed to kick in if either one of those two types of main pumps fail. The electrical main pump can fail if the power is shut off and the water powered system can fail if it is overwhelmend by a deluge of water that it can't handle.

Batteries Last Only So Long

Battery powered sump pumps work great but they have one big weak spot. That is that the battery's can run low and then the pump will fail. But cant enuough batteries be stored? Even then if a storm system goes on for a week and there is no power for the entire duration it is simply impossible to have enough batteries.

Creative Engineering is the Answer

So what is the solution? There is no fool proof sump pump system that will go on indefinitly. This means that you can have a reliable system with a battery powered backup sump pump but it will only last so many days

How To Make Sure That Affiliate Marketting Checks Grow Regularly

The promise of earning profits without really doing much of anything has enticed a lot of people towards affiliate marketing. But does affiliate marketing really work this way?

As an affiliate, all that is required of you is to simply place the merchant's ad on your website. Then after that, you virtually do nothing but wait for anyone to click on the merchant's ad and later collect your profits. Easy, right? Well, not quite often. Many affiliates earn almost nothing from their affiliate programs simply because they do nothing. Remember that affiliate marketing is but another form of marketing, and you'll definitely need to market your merchant's product for you to earn something.

Successful affiliates in any affiliate program simply don't sit there and wait for money to come. Why? Because there is no money in simply sitting and waiting. If you want to be successful in affiliate marketing and if you want to continually grow your affiliate checks, you've got to do something. Think of ways on how to promote your merchant's business and products better. Think of ways on how to induce other people to click on the link or ad provided to you by your merchant. Think of ways on how to make your affiliate sales increase!

So if you're new in affiliate marketing and you try to follow the easy go lucky pit that most unsuccessful affiliate marketers follow, then you're definitely on the wrong track. But we're not advising you to stop right there. No. Rather, we want you to take some steps to make your affiliate program work better and gain more commissions for you. How? Here are a few guidelines that may help you to continually grow your affiliate checks:

1) Become an expert on your affiliate product.

You can promote your merchant's product better if you know a lot of things about it. To become an expert, the best thing you can do is purchase your merchant's product yourself. This way, you can tell your customers about your first-hand experience using the product. You can even write a testimonial or a personal endorsement ad about it. But if any condition does not permit you to purchase the product, you can at least make a thorough research about it.

2) host your own website.

Or at least have a domain name that is short and easy to remember. You certainly wouldn't expect a visitor to remember a very long and incomprehensible URL. And if that's so, you also wouldn't expect him to visit your website any time soon. That means less traffic for your page and the less chance for your affiliate ads and links to be clicked.

It is also a good idea to create a private website and offer access to it to anybody who clicks on any of your affiliate ads. Visitors usually get interested with these private websites. Private websites also gives you a venue to promote your back-end affiliate products.

3) Write your own affiliate ads.

Many merchants usually wouldn't mind if you write and design your own ads for their products, for as long as you ask permission from them and present them your ad before posting it on your site. This gives you a greater advantage over a lot of other affiliates who must be advertising the same affiliate products.

4) Participate in chat rooms, discussion boards, and forums related to your product.

If you use to ignore them before, then it is time for you to start focusing your attention on them. You can start your own chat or join an existing chat related to your product. You don't have to promote your affiliate product at once, but find the chance to advertise and promote it as you go along. The same would be true for message boards, discussion boards and forums.

5) Create a free ezine or newsletter.

Ezines and newsletters are periodical publications whose aim is to inform a group of people about a certain subject. In your ezines and newsletters, you don't always have to promote your merchant's product for this may greatly annoy your subscribers. Rather, find a way to insert your affiliate ads and links on some portions of the letter. Also, don't forget to promote your ezine or newsletter on your website.

These are but a few guidelines on how you can increase your affiliate sales and continually grow your affiliate checks. Sure there can be a lot of other tips that out there, and if you think they would work, we won't discourage you from following them. What's important is that you be able to find a way to: attract more traffic to your site, induce your visitors to click on the ads on your site, and be able to promote your merchant's products even outside the boundary of your website. If you can do these, there's no reason for you to fail in affiliate marketing.

Law Firm Internet Marketing An Executive Summary Using The Q&a Format ? Part Ii

You mentioned ??your page ranking.? What is page ranking and how do I get my pages ranked in law firm Internet marketing?

You don?t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) use similar models as Google. If you rank high at Google you will rank high anywhere. The Google Page Rank system is from 0 to 10 with 10 being high and 0 being low. Probably more than 98% of sites on the Internet are ranked 0, 1, or 2. I do recommend you go to Google and get a Google Tool Bar since then you can see the Google Page Rank they have given you and every other webpage you ever visit. This is a very useful tool in law firm Internet marketing. First it tells you how you are doing with your website. Next it tells you how well your competitors are doing with their websites, which tells you what you need to do to get a higher Google Page Rank so you are above them in the search engine results. Finally, it tells you how well your vendor has done for you in law firm Internet marketing and if you are searching for a new vendor it can tell you if they know what they are doing since they should show you sites they have built that have good Google Page Ranks. For sure that vendor?s site should have a good Google Page Rank don?t you think? There is another ranking system called Alexa that is not one you need to be as aware of based on Alexa toolbar users (well over 10 million of them last I knew) and where they are going. You can get their toolbar at . Alexa ranking is based on the lowest number being the best and the highest number being the worst. A low number is under 500,000 thus indicating a website that is in the top 1% of all websites in the world in terms of the traffic that comes to their site. For example is #26, is 4,719, Google is #3, Yahoo is #1 and MSN is #2. The poor Alexa ranks are in the millions with most websites on the Internet being Alexa ranked ?no data? not being at all unusual. You site is likely to be ?no data? ranked, as are most lawyer sites by far. So be more concerned about your Google Rank.

You have been talking about ?competitors? a lot in. Who are my competitors in law firm Internet marketing?

Your competitors in law firm Internet marketing are those people who are trying to rank high at the search engines for the same keywords as you are trying to rank high on. If your down the street lawyer competitor knows nothing about keyword research and how to build a law firm Internet marketing system then he will not be much of a competitor for you on the Internet. Fortunately or unfortunately most lawyers are doing it all wrong with vendors who are over charging and under delivering. You have a great opportunity to get out in front of the pack and stay there because by the time they wake up you will be so far out in front they almost certainly won?t be able to catch you in law firm Internet marketing.

Some way back you mentioned ?RSS?. What is RSS in law firm Internet marketing?

RSS stands for ?Really Simple Syndication?. Trying to stay up with all the new information on the Internet is clearly difficult given the size and growth of the Internet. What if you had a really simple way to get the new information posted at your favorite websites or get their newsletters without them getting caught in spam filters? That is what RSS is designed to do. You sign up on the web site of one of your favorites for RSS and they will send information (text, audio or video) to your RSS news reader on your computer or to your web based news reader (I use ). Where can you get these news readers? Here are some options:

For Windows

For Mac OS X

For Web Based

While this technology is still new it is growing. Some Internet marketing experts think it will overtake email as the ?killer application? on the Internet in a few years since it fixes the spam problem and reduces the number of newsletters coming to people?s inboxes. It is good but probably not that good. Right now I would put it on your site as a useful tool in law firm Internet marketing if you offer a newsletter or add content regularly since people who use RSS are going to be very interested prospects if they sign up on your site using RSS.

You said earlier ?over charging and under delivering.? What should I expect to spend on an Internet marketing site with a vendor that can deliver excellent results?

You may or may not have to ?start over? if you have a site now. Also know some vendors charge by the hour, some by the project and some a mixture of the two. If you are looking for a ?value vendor? (one who is not the cheapest but also not the most expensive) to build a new website with all of the factors I have spoken about in place you will need to expect to spend from $8,000 to $12,000 for the new website. At this level of spending the website should have 20 pages or maybe a few more in total with the entire ?on site? SEO in place. The fee for the site should include the services of a Webmaster (think of this person as being much like a ?general contractor? who is building your dream house), keyword researcher, web designer, technician, and website copywriter. If you are looking for someone who is going to do the ongoing webmaster role (think here of having a professional Internet marketer on you team) taking you from where you are now with an existing site to excellent results then work with you ongoing to assess your current website circumstances in detail, make a plan for how to improve your circumstances via your current vendor, manage your current vendor so they implement that plan (or if necessary make the recommendation to you to leave your current vendor as well as find you another more appropriate vendor) you can expect to pay around $70 to $90 per hour to get a quality USA based person to do the job for you.

If you want to view his in depth ?Internet Marketing Guide? you can go to . Richard?s guide will take you much, much deeper than this executive briefing can. Richard is one of twenty-five SBI Certified Webmasters that you could ?shop? if you desire at: In the interest of full disclosure Richard built my medium size site (and growing) and has been a valuable addition to my team. Ken Evoy, MD, that I mentioned earlier, developed the CTPM model of Internet marketing that currently serves over 30,000 primarily small businesses with their Internet marketing needs, founded and owns the SBI system.

That is more than I expected to spend on law firm Internet marketing. Are there other options?

Yes. If you don?t currently want to budget for $8,000 to $12,000 you could begin with a 10 to 15 page site but be sure to do the keyword research (Richard Cannon can do this for you and is a master at it, one of the other SBI Certified Webmasters or maybe your current vendor). The lower number of pages would bring the cost down considerably. Later you can add pages (a must in law firm Internet marketing ? like a page per month for solo and small firms). You could also go to (a virtual marketplace complete with a mediated process) where you can find cheap vendors (think India, Singapore, New Zealand, South Africa and Europeans here at $12 to $50 per hour) as well as value vendors (think $50 to $100 per hour in the USA). If all you want is a ?brochure holder? type of site (so you don?t look behind the times) you can get one of those built without the keyword research for maybe as little as $800 to $1,000 by a value vendor or half that or less by a ?cheap vendor?, however, you will likely ?throw that away? when you decide to move up to law firm Internet marketing type site. If you really, really want to go inexpensive you could go to ?s home page and scroll down on the left side of the page to ?small business? and click on that where you can buy something as a decent brochure holder type of site at a cheap price per month.

OK friends, we have completed part two on law firm Internet marketing. In part three we will cover should you have a vendor that has done lawyers websites in the past over a ?plain? vendor, why do I keep mentioning the number of pages on a site, how to avoid overpriced vendors, what your domain name should be, intellectual property issues to consider and more. So keep on reading with part three to learn more on law firm Internet marketing.

The Characteristics To Being A Successful Realtor In South Carolina

Pretty much all South Carolina realtors know that there is tough competition. With people continuously jumping into pursuing a career in real estate, you need to create better strategies to stand out from everyone else. Of course, no matter how exclusive or witty you become with your advertising strategies, many realtors forget about the primary traits of building and attaining confidence in their clientele.

Just keep in mind that many of your clients will primarily be paying attention on how well you perform the standard responsibilities and jobs of a real estate agent. This includes things like the following: treating your clients in an expert-like fashion and appropriately, having a large variety of properties that are applicable to your client's needs and spending capabilities, and a thorough understanding of your local area.

Roughly speaking, two of these three characteristics are taken care of by the majority of real estate professionals, since they are really required for having success in the industry. Having an optimistic mindset should be something that you personally build upon or get over time. On top of that, because your local franchise/branch or team will give you with a plethora of properties for sale, all you need to do is which one(s) best fit your clients.

Now, what really separates the occasionally successful with the very successful real estate professionals in South Carolina is their insight of the real estate market in South Carolina. Remember, this is one of the (if not, the) largest investments your clients will ever make. That being said, they will want the most knowledgeable real estate professional they can get to help them make the best choice for their South Carolina real estate investment.

Obtaining an accurate portrayal of the real estate market in South Carolina is a job that never ends, which is why a large groups of realtors don't stay up to date. One of the main reasons why realtors in South Carolina don't worry about maintaining knowledge in their local markets is because they think it too time-consuming and takes too much effort to do the necessary research.

Luckily, that is not really the case these days. While the majority of realtors in South Carolina don't even bother trying, there are resources available for you online that keep you updated with all that is occurring in your local market on a daily basis.

Something worth checking out is 's South Carolina real estate news system. Not only is it all completely free, but you even have the option to have the news from almost every real estate publication in South Carolina delivered on a daily basis to your inbox.

With obtaining updated information on everything occurring in your local real estate market in South Carolina, you will have a higher value over your competitors. Your knowledge will interest both sellers and buyers: sellers will quickly figure out that you'll know the ideal price to sell their listing, and buyers can feel confident that they are making a good decision to purchase a property with your assistance. Having this kind of insight as well as offering additional value-added services such as real estate video will only strengthen the bond and trust buyers see in you.

Through putting this assurance in your clientele, your status as a real estate professional will grow quickly, which will then allow you to become a lot more successful compared to your competitors.

Don?t Neglect Real-world Marketing

The world of the Web is truly amazing, but let?s not forget about the offline world.

It?s easy to get sucked into Web traffic solutions and search engine optimization, but there?s still a massive audience, if not bigger, who?s not on the Web, with deep pockets, who might want your product. Don?t cut yourself off from that offline world, because it holds opportunities to enlarge your power and extend your reach.

Direct mail is still possibly the most powerful and persuasive way of doing business no matter who you are. The most obvious obstacle with direct mail is the cost. But if you implement a piece that really penetrates your market, then the results can be very lucrative. In order to create that stellar piece, you?ve got to conduct testing to find out which one of your sales letters is actually going to work. Because of the potential high cost for such a campaign, you must test before you dive in.

In addition, your direct mail piece doesn?t need to be a postal-size Rembrandt ? you don?t need stunning imagery or a big sales letter or brochure. A simple postcard can be very effective; it gets read by everyone including the mail person delivering it. A specific type of postcard marketing involves a two-step approach by putting a teaser on the card which is answered on your Web site (getting your message out there and increasing site traffic).

With this two-step approach, you can ask a question that the recipient can only answer by visiting your Web site or going to your directed resource. This is an example of hypnotic marketing. It?s also the perfect situation for presenting a hook to get them to visit and read your longer sales copy.

You may want to do a little market research to find out the average number of direct mail pieces that people receive in your target area. Some regions are so flooded with direct mail that people aren?t even scanning or glancing at these piles but sending them directly to the trash. When you really need to stretch your marketing bucks, it?s smart to look at areas of low competition first. This is also an opportunity to take on college marketing interns to personally deliver your direct mail pieces right into the hands of your ideal clients, such as managers versus administrative assistants.

All in all, you can look at your marketing campaign as a fishing boat. Each marketing element ? newsletters, news releases, radio spots ? can be considered a line in the water. And with every additional line in the water, you increase your chances of catching a big one.