Interests in Marketing

I was doing some research for my marketing class and I interviewed Mr. Sean Stevens, who is the director of field marketing of the company Nothing Bunt Cakes. His role is to be the day to day face and voice between the company and the franchises. He builds marketing plans and helps carry them out, and maintains their social media presence. He has been working with nothing bunt cakes for two months. His previous job was the director of field marketing with Wingstop. He said that the biggest difference is the experience of the franchises that he works with. At Wingstop the franchises that he worked with were fairly experienced and usually owned several stores. With Nothing Bunt Cakes his franchises are not very experienced. They only own two or three store fronts. He spends more time teaching the new franchises than he did at his other job. He did say that the field marketing parts of the job were very similar.

Stevens earned a marketing degree at Stetson University. After he graduated he spent five to six years in sales. He then got an entry level marketing job and has stayed in marketing since. The most difficult part of his current job is Nothing Bunt Cakes processes. When problems arise he spend a lot of time creating new programs that have should have already been put in motion. He pointed out that Nothing Bunt Cakes is a fairly new company (20 years) and is growing quickly. Stevens enjoys getting to be the voice of the consumer. He understands the business side of the company but he gets to be the voice of the customer. Being that I will be graduating in a year and start looking for a job he gave the advice to build relationships.

Networking is so important, not just knowing people but having a relationship with them. He also gave the advice to learn how to market yourself. Right out of college it will be the first thing that you need to market to get a job. He also said to make your values clear and known. Going into a job interview they know that they can teach you certain skills but they can’t teach you new values. A learned a lot from Mr. Stevens about the marketing field and how to get jobs in the future. Resources : Stevens, S. (2018, June 20). Phone interview. Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach. New York, NY: McGraw-Hill Irwin.

The Benefits Of Optimizing A Weblog

In today's age of internet connectivity, for any business to be successful it needs to have a web presence. And for any website or blog to be successful, it is important that search engine optimization strategies are applied to it. What is the point of having a great website or blog if it doesn't attract visitors who are interested in its content?

Search engines are a great way to attract interested visitors. If your website or blog is optimized using SEO strategies, it will show up in the early listings of search results of those keywords that are most important and relevant to you. This is bound to lead a lot of visitors to your website or blog and will help increase its profitability.

In many ways, blogs are a lot easier to optimize compared to websites because it is a lot easier to update blogs regularly with fresh content, whereas the information on a website, especially a business website, tends to remain static. On the other hand, the website address is likely to be the company name, which will not attract a lot of visitors unless it is very famous. On the other hand, the title of your blog can accurately reflect the content on your blog. This not only encourages readers to read the blog, it also leads them to it.

While you can always consult and hire an SEO expert to help optimize your blog for you, here are some tips to help you optimize your own blog and see the effectiveness of SEO strategies for your self:

As mentioned earlier, get a domain name that contains your most important keyword.

Ensure that your blog has its own unique and distinct look and is differentiated from the others.

Ensure that you are always updating your list of highly searched keywords that are relevant to you.

There are a number of blogging tools you can use. Create tabs with keywords in it, add plug in that are relevant to you, allow RSS subscription on your site and get a sitemap for your blog.

For a site map, all you have to do is sign up with Google sitemaps and feed in the relevant information.

Ensure that all your feeds are being tracked.

Look for other high ranking blogs that are related to your subject and get them to link to your blog. Provide links for their blogs on yours.

Ensure that you submit your blog URL and RSS feeds to various online blog directories.

Create a highly optimized press release and use it to announce your blog.

Also visit other forums and add comments regularly. You can then lead readers to your blog by asking for their comments on the content of your blog.

It is crucial that every incoming link, visitor and comment is faithfully tracked by you. Also it is important that all the comments on your blog are responded to in a timely fashion.

Most importantly, ensure that you are updating your blog with unique, original and keyword rich content on a regular basis.

Give Your Business A Boost With Free Email Marketing Packages

Sending your offer by email is fast and easy and allows reaching a wide audience at the click of a mouse. With free email marketing packages you don't need to spend a fortune to launch a marketing campaign on the Internet. The article explores a few benefits of free Internet marketing packages.

Sending to hundreds of contacts

One of the main advantages of email marketing is that you can deliver your offer to a great number of recipients at once. If you are a beginner in the business world and your contact list doesn't have thousands of entries, you can benefit from free Internet marketing packages which allow sending messages up to 500 contacts. When your contact lists expands, you can easily switch to packages with more advanced options.

Tracking emails

Having sent emails, it's important to keep track of them which can also be done with free email marketing packages. They enable automatic bounce handling to avoid sending to the bounced address in future. There are also enhanced tracking systems which allow checking whether emails have been opened and whether recipients have clicked on the links attached. All results are delivered as a graphical representation.

Easy email building

Using email templates is a good solution for those who need to send repetitive emails on a constant basis. Instead of spending hours tailoring each email and personalising your message for each respondent, you can build a template in a couple of clicks. With special Drag-&-drop Editor tools email building and editing becomes a piece of cake. You can take advantage of this tool having applied for a free email marketing package. Besides, an additional benefit is that handling this template building tool doesn't require HTML or coding skills and allows personalising your emails.

Efficient spam checking

Lots of Internet users receive unsolicited emails; a number of them are blocked by email filters. When launching an email marketing campaign, you need to take measures to prevent your emails from being classified as spam. Spam messages are those which can be sent to a great number of recipients as they don't feature any personalisation. There are a few ways how to make your email pass through filters safely: using meaningful subjects, writing quality content and checking the final result with a spam checker. Applying for a free email marketing package, you receive a standard in-built spam checking program which allows you to see whether your message can be delivered to its addressee.

Easy campaign management

Your email marketing campaign can be managed at the touch of a button if you are using best-of-breed software. Having prepared your campaign, you don't necessarily have to launch it straightaway as it can be scheduled to be started in the future. If you want to pause your campaign, you can do it with the help of special button. Email marketing campaign management is as easy as ever but if you still have any questions you can find the answers in online FAQ and help sections. If you are new to email marketing, free email marketing packages may come in handy giving you an understanding about how things work.

Measuring Roi On Social Network

Measuring ROI on social networking channels may seem a bit difficult, especially if you define the current economic return of your activities on social in terms of sales completed.

The truth is that it's very rare to have purchases directly from social media, their current role from a marketing point of view it is not to sell directly to the customer, but to strengthen the corporate brand and increase what in jargon is called Brand reputation.

The best way to measure the success of your brand on social media is through monitoring the number and type of visitors (or followers).

People who usually visit your pages on social media indicators are safer and more useful because they tell you the exact number and the interest there is in the arguments you're dealing with.

Here are the indicators to be monitored in the various Social Media:

Facebook / MySpace: Number of fans / friends, number of comments a day / week / month, number of threads started by fans.

Twitter: Number of Followers qualified, skilled I mean real people and not automated software ..., number of re-tweets.

Blogging: Number of comments, number of users who are registered to your RSS feed, number of incoming links, number of re-tweets.

Forum: Number of new members, number of posts per day, number of new topics per week, number of active members each month.

Video / Photo: Number of visits, number of comments, the indices of display, number of friends or new entries.

All these kinds of interactions can reveal much, not only in terms of numbers. For example, through the comments to your posts in the various channels you can tell if your audience is really interested in what you write.

Moreover, your visitors can provide the necessary feedback to strengthen your brand and build your own personality online. Such information is invaluable for your business and in most cases it may be useful to increase your ROI.

The ultimate goal obviously is to convert your visitors into paying customers. This can only achieve by cultivating relations of trust, respect and admiration with a persuasive communication and "magnetic".

An effective social media strategy to attract, qualify and condition your visitors through the publication of high-quality content. Do not just send a message to the event on twitter, tried to be as original and make a real contribution to the site letting them know that you have something important to say.

You can tell if your content is of quality by the number of your followers or your contacts on Facebook. If you do not leave the field with time you will notice that an increase of these will be followed by an increase in sales conversions.

I really hope that this will serve to grow more and more your business.

Newbie Questions – How Can Article Submissions Help My Website Ranking?

When you launch a website or a new business online, one of the first marketing methods you're bound to hear about is Article Marketing.

You may be confused as to what article marketing is and how it helps your website get more visitors, and if you are you're not alone! There are tons of people who decide to investigate or take part in article marketing every day, and they're basically starting with zero knowledge.

I wanted to share a question that came to me recently, because it is very accurate at representing some of the misunderstandings that are common with beginners. Here it is:

"I design websites for a living, and I am not sure how article marketing can help my client's website get a better search engine ranking. Can you please explain how? Does it work by us publishing free reprint articles on our website?"

That's a fabulous question. First let me clarify that there are two roles in article marketing--the writer and the publisher. The writer creates the content, and then the publisher chooses the content he would like and he publishes it on his site.

Which role are you supposed to take when you use article marketing to market your website so that you can get more website visitors?

You are the writer--you will be writing and submitting articles.

The publisher is someone else--the publisher is not marketing with articles. Rather, he is just looking for quality content to put on his site that he did not have to write.

As the writer, you will be creating articles on the general topic of your website.

You then submit the article to online publishers. In the submission process, you will be asked to create what is called a 'resource box' or 'author bio'. In the resource box you will tell your name, a little about your business, give a link to your website, and also give an incentive for the reader to click that link.

Publishers get to publish your article for free (they do not pay you), but for marketing purposes, the resource box with the information about your business and a link to your website is what you get in return for submitting your article.

The resource box may not seem like a big deal, but it is. In fact, it's the key to getting a better search engine ranking for your website. Each time that your article is republished on a website, the resource box is too. Each time your resource box is published, a link to your website is built.

An increase in links can lead to a better website ranking over time, and that is one of the main reasons why article marketing is so effective. When we talk about "website rankings" what we're referring to is where your website ranks when people do searches for words having to do with your niche (the general topic of your website).

These people who are searching do not need to know about your business or your website. They will simply go to Google because they have a need, and they search for what they are looking for.

Let's say you have a website that sells fashionable accessories for dogs and cats. There are certain words that people in your target market are typing into Google to reach websites that sell dog collars and cat beds and the like. From the website owner's perspective, these phrases are called "keywords". From the search customer's perspective, they are called "search terms".

There are likely lots of different phrases (keywords) that your target readers are using to find websites like yours, and your job is to find out what those phrases are (by doing keyword research) and then use those words in your article submissions.

When you do article marketing correctly, you can effectively boost your website's ranking for those keywords in Google and the other search engines. This is important, because the web pages that appear towards the top of the rankings are clicked the most and therefore receive the most website visitors.

That is how article marketing can help your website get a better search engine ranking, and it's just one of the ways that article marketing can help drive traffic to you website. What is another way? Well, when your article is published on a website, the visitors to that website can read your article and then click the link in your resource box. They will then be taken to your site.

I hope this helps explain things--if you are doing article marketing, then you will be writing and submitting articles. That is how you can impact your website's search engine ranking and get more website visitors.

When You Buy Affiliate Marketing School Book You Would Not Be Disappointed

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In addition to saving money, I like to have a good time with the products I buy. That is exactly the scenario when you pay for eBook For Affiliate Marketing for Beginners Course. If you want to spend more time enjoying your freedom, then you need affiliate marketing school book. It is going to save you time and still accomplish all you would like within the realm of Learn affiliate marketing and make money from home. While there is no doubt that affiliate marketing school book is well made, take advantage of the customer support they offer as well. Then it is there should you need anything. Affiliate marketing school book is a fabulous product that you are going to be impressed with. It works very well so do not hesitate to move forward with your purchase. When you have a high quality product such as affiliate marketing school book you do not have to stoop to belittle the competition. What you have to offer for consumers in the area of Learn affiliate marketing and make money from home is more than enough to encourage them to purchase it. Consumers have become skeptical of the claims with eBook For Affiliate Marketing for Beginners Course due to so many of them being failures. Before you give up though I want to let you know that affiliate marketing school book does not disappoint. You will be impressed that it is exactly what you had been told it would be. With so many scams out there consumers can not be too careful. This is why you should look for money back offers when you are not happy concerning eBook For Affiliate Marketing for Beginners Course.

While eBook For Affiliate Marketing for Beginners Course does offer some customer service, keep in mind that it would not be detailed.

Not everyone is willing to commit their time to the use of eBook For Affiliate Marketing for Beginners Course. This is a common problem so make sure you are motivated to do what you need to with it. Do not be in a rush as that is going to hinder your results.

There is really no reason at all to worry about using affiliate marketing school book. This is going to prove to be even easier than you need. All in all though the program is a good investment to look into.

Not everyone out there is an expert in this field, and the use of affiliate marketing school book can be complex. Yet that does not mean it is impossible or that you can?t justify purchasing it.

The reviews are very good about this which is why I purchased it. Overall I am happy with it but do find some areas lacking.

Do not get your hopes up that eBook For Affiliate Marketing for Beginners Course is going to be simple for you to learn right away. That wasn?t my own experience with it even though I do agree it has great value.

There are very few poor ratings out there relating to affiliate marketing school book. This is why it is so very important that you seek out the right information about it. Do not let those few negative readings prevent you from getting your hands on the prefect eBook For Affiliate Marketing for Beginners Course. Save your time and your money by investing in the right products. With the information I have provided you with there is no reason for you to suffer such a fate.

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The Top 5 Bald-faced Lies In Home-based Business Training And Education (part 4)

Good day all, this is Josh Fuson, and today we're going to be steam-rolling a very common lie that is so common within the home-business industry (especially in Network Marketing and MLM) that is near-synonymous with the industry. If you happened to catch the first installment of this 5 part series, I gave a little background about myself, and my involvement with Network Marketing. You need to know that I'm not anti-MLM, or anti-home business. I think that the home business is the very definition of Entrepreneurial Capitalism, and I absolutely love the idea of a person embarking upon a venture, starting from scratch, with a few hundred or a few thousand dollars, and turning that into a fortune. I'm Pro-Home Business.

However, I'm Anti-B.S. It absolutely disgusts me the amount of bad information that exists in my industry, and I am convinced that people involved with home businesses fail not because they are stupid, not because they are lazy, but because home-business training and education is of pathetically low-quality. I believe, 100% without doubt that if home-business personnel received the training and education they needed and deserved, that 90% failure rate would flip to a 90% success rate. With that in mind, let's go ahead and slam-dunk a common un-truth that is all-to-common in this industry.


We've all been there. We're sitting at a coffee shop, or we're at a restaurant, or we're at the mall, and we see them.

The Networkers.

They're handing out their card to everyone that walks by. Or they're jumping in on other people's conversations, explaining how they can show you the way to financial independence. Maybe they'll even quote a well-noted author like Robert Kiyosaki as evidence that they have a vehicle with a one-way ticket to billionaireville. They're just so excited about his opportunity that they're about to explode, and they're tying to get you to join them on their trek towards financial utopia.

How do I know this scenario so well? Because I used to be THAT GUY.

Oh, I'm not proud of it. I recall with un-fond memory spending many a Saturday morning making a complete joke of myself, using these very same techniques to try and grow my business. Can you guess what happened?

Yup. It didn't work.

Not only did I stay broke, but I felt like a total vulture, circling the sea of potential business-builders. It wasn't that I was a devious or evil person, it was just how I was trained. Hotel meetings. Wasting paper on business cards. I'm sure that if I would have had access to a B-52 bomber, I would have loaded it full of flyers and business cards and dropped my "opportunity bomb" on every major city in the United States. And after, I would have gone straight home to wait for my phone to start ringing, with people on the other end just begging to join my business.

I was that naive.

So what changed? I figured some things out. I figured out how to find my target market. And then I learned how to compete.

Ask yourself this question: would Bill Gates, or Donald Trump, or Larry Ellison try to grow their businesses by bugging people at a coffee shop, and consider that advertising? Does Microsoft employ people to hang out at consumer establishments and attempt to recruit new software users there?

No, they don't.

Here is what they do: they develop the right message, and send it to the right audience. They have commercials, billboards, online multi-media presentations, radio advertisements. They buy up space on stadium walls, they endorse NASCAR racers, they plaster their name on blimps. They get the message out to the masses, not the occasional purveyor of a Starbucks mocha.

Yeah, I know that you can't afford to advertise during the super bowl. So what do you do? How do you compete? You compete in environments that level the playing field. There are three of these environments, and mastery in each of these is absolutely mandatory if you hope to grow a fortune from home.

ENVIRONMENT #1- The Telephone. Folks, mastery of the spoken word over the telephone is absolutely essential. Why? Well, first off, the phone is cheap, which seems to be a major stipulation for the average home-business person. VoIP has made the phone laughably affordable, and accessible to all. Then there is the leveling ability of the phone. If I was competing against Enterprise rent-a-car, or if I was competing against Burger King, the fact stands that I have just as much of a chance of success with my commercial versus their commercials in a telephone environment. While they might have the advantages of huge chains that are nationwide, and I only have a few homemade burgers and my own car for rent, I have just as much of a chance to win business as they do when talking to a prospect over the phone. It levels the playing field, because the only obvious thing that stands out in a prospects mind over the phone line is the skill-set of the person they're talking to. It is this environment that you test and develop the right message, and locate your target market.

ENVIRONMENT #2- The Internet. Too many people think they can just buy a website out in e-world, and all of the sudden their computer is just going to start spitting out money from the monitor. You have to know how to drive traffic to your website, and on your website you must have a compelling message that you have crafted that speaks to the hearts of your target market. The reason you test and develop your message and locate your target market in the phone environment first is because it is a much less expensive process than doing it on the internet. It takes a lot of the guesswork out of the game once you hammer down your message and your audience. You can then channel your efforts to learning how advertising on the internet works, versus trying to develop that skill while simultaneously spending a lot of capital trying to establish your message and audience on the internet.

ENVIRONMENT #3- The Written Word. Copy is by far the most powerful of the three tools, and is the most advanced. It can have the largest financial rewards, and is also the most expensive skill to hone. That's why it's last. Once you generate profit over the phone, then expand those profits on the internet, you can start crafting copy that produces residual income like you've never imagined. Think of this as an example: Did you ever get to read a Mark Twain or Edgar Allen Poe piece while in school? Most of us have. Those guys have been dead for decades, generations, and still their work is producing huge amounts of income. They have powerful works, and the financial rewards from their efforts are still a reality years after they've expired. That's residual income.

I can absolutely understand if you are thinking that all of this sounds difficult, and here's the bottom line: building a million-dollar enterprise is not easy. If it was easy, then everyone would be doing it. A home business is never a cake-walk, but it is fundamentally simple. Once you have these three skills down cold, you're done. You've made it. But refusing to attain the skill-set necessary is the equivalent of asking the marketplace to reward you unfairly for your non-effort. And while the market place is fickle and harsh, it is also fair, and the 'something-for-nothing' dreams entertained by so many are usually met with reality.

Acknowledge the rules of the marketplace: Get skilled, and get paid.

How To Generate Traffic To Your Site With Squidoo Lens

Squidoo is one of the best social sites around today, it was launched in late 2005 and is in the top 500 websites around the world.

It has boasted a world wide audience since coming on the internet social scene.

Squidoo will not only generate traffic to your site but it will also generate some income for you.

Earning Money From Squidoo

Squidoo is make up of social lenses, there single pages, and you can write about anything you want. A user is identified as a lens master, the more interesting your lens the higher vote it will get thus more exposure.

You earn money on your lenses though advertising the revenue is shared with squidoo, you can make recommendations and link to other site to earn money and your lens is spread over the huge network that squidoo has

How To Write For Squidoo

When writing an article on squidoo it has to be original material that you present otherwise its going to get nowhere.

Start off by introducing yourself and tell people what your lens is going to be about and what your audience can expect from your lens.

When your finished writing your lens and everything looks good with it content wise then leave link at the end inviting people to look at your other articles on another website.


When writing your headline make it stick out from the crowd. Having a good headline will make people want to read further into your lens. Consider adding images to your lens and some video's to grab the attention of your audience.


The best thing about squidoo is that you can post recommendations at the end of your article.

But be careful that when you do that you recommend a good site and not just a sales pitch.

The best thing to do here is recommend your blogs if you have more than one that is great. Then within your blogs will be your affiliate offers.


Use original content and be honest with your content if people get a sniff that your telling them something just to get them to read your piece then there is a good chance that your article won't get read and people won't trust you and therefore won't come back to read your content.

Your Webpage

If your doing blogs make sure that you host them on your own hosted site. This is the best way of getting traffic to your blog and you will have a web address that doesn't look like an affiliate link.

You can use snippets from your website content and you can just put to read more go here or something like that to get people to go to your blog and read more.

Copyright (c) 2009 Charles Goldie

How To Find The Best Atlanta Online Marketing Agency

Atlanta houses hundreds of online marketing agencies that are all established to help people make money online. All of these agencies seem to offer the same internet marketing tools and campaigns, making the search for the best Atlanta online marketing agency a bit difficult.

Many Atlanta businessmen have found online marketing the most effective method to generate money while not having to spend too much on operational cost. This is the reason why Atlanta?s online marketing industry has grown tremendously over the years. And along with the increase in the number of businesses venturing into online marketing is the establishment of different online marketing agencies that all claim to provide the best Atlanta, GA marketing advice.

While finding the best Atlanta online marketing agency may seem daunting, the following tips will make your search a whole lot easier.

? Get yourself educated. As the business owner, you need to have knowledge about the various internet marketing strategies and tools that are offered by different marketing agencies. Atlanta agencies offer different internet marketing tools, from search engine optimization and search engine marketing to lead generation and online promotion.

? Determine which of the tools and strategies will best address your needs. Once you have the knowledge about the different marketing tools and strategies, it?ll be easier for you to determine which of them will best work for your business.

? Create a list of prospective agencies that you would like to work with. Interview each of the agencies you have listed and decide from there. Ask questions about the tools that they offer and make sure they can provide you the most comprehensive internet marketing plan that will deliver the best results.

? Focus on the agency?s strengths. Many Atlanta-based marketing agencies offer a wide range of marketing tools and services. But if you require only a few specialty internet marketing services, dealing with an agency that specializes in different areas may not be a good idea. Instead, hire an agency that has a good reputation for the core strengths that you require.

? Ask recommendations. Getting references from your friends, relatives and other businessmen will always be the best way to find the right Atlanta online marketing agency. Make sure to ask recommendations from people who have worked with online marketing agencies. They?re usually the ones who will give you feedback about the agency they?ve worked with and the ones who will refer you the best online marketing agency.

While these tips are all about finding the best online marketing agency, always remember that the success of your online marketing business not just depends on the marketing agency that you?re working with, but also on how you and your agency work as a team.

Whether you?re unsure of what to do with your online marketing business or if it seems like the strategies that you created are not working, it is best that you seek professional help from online marketing agencies. What?s truly amazing about an Atlanta online marketing agency, or any other internet marketing agency, is that it does not only help you better market your services and products online but it also assists you in web design and development making your site more attractive and interesting.