In today's age of internet connectivity, for any business to be successful it needs to have a web presence. And for any website or blog to be successful, it is important that search engine optimization strategies are applied to it. What is the point of having a great website or blog if it doesn't attract visitors who are interested in its content?
Search engines are a great way to attract interested visitors. If your website or blog is optimized using SEO strategies, it will show up in the early listings of search results of those keywords that are most important and relevant to you. This is bound to lead a lot of visitors to your website or blog and will help increase its profitability.
In many ways, blogs are a lot easier to optimize compared to websites because it is a lot easier to update blogs regularly with fresh content, whereas the information on a website, especially a business website, tends to remain static. On the other hand, the website address is likely to be the company name, which will not attract a lot of visitors unless it is very famous. On the other hand, the title of your blog can accurately reflect the content on your blog. This not only encourages readers to read the blog, it also leads them to it.
While you can always consult and hire an SEO expert to help optimize your blog for you, here are some tips to help you optimize your own blog and see the effectiveness of SEO strategies for your self:
As mentioned earlier, get a domain name that contains your most important keyword.
Ensure that your blog has its own unique and distinct look and is differentiated from the others.
Ensure that you are always updating your list of highly searched keywords that are relevant to you.
There are a number of blogging tools you can use. Create tabs with keywords in it, add plug in that are relevant to you, allow RSS subscription on your site and get a sitemap for your blog.
For a site map, all you have to do is sign up with Google sitemaps and feed in the relevant information.
Ensure that all your feeds are being tracked.
Look for other high ranking blogs that are related to your subject and get them to link to your blog. Provide links for their blogs on yours.
Ensure that you submit your blog URL and RSS feeds to various online blog directories.
Create a highly optimized press release and use it to announce your blog.
Also visit other forums and add comments regularly. You can then lead readers to your blog by asking for their comments on the content of your blog.
It is crucial that every incoming link, visitor and comment is faithfully tracked by you. Also it is important that all the comments on your blog are responded to in a timely fashion.
Most importantly, ensure that you are updating your blog with unique, original and keyword rich content on a regular basis.