Experiential Marketing Brings Product Familiarity

Many marketing professionals would agree that connecting people with products so as to create customers is not as easy as it sounds. With the popularity of the AMC show Mad Men, there has been some renewed interest in the often shadowy world of the men and women who try to create the perfect catch phrase so as to separate Mr. and Mrs. Public from their hard-earned money. But one drawback to Mad Men is that, being set in the 1960s, the advertising world it depicts is quite a bit out of date. This is not to say that brainstorming over slogans and print ads is a bygone phenomenon, because those are still worthwhile endeavours. But newer techniques have emerged to compliment the "old way" of doing things, often with great success. One such new technique is experiential marketing.

In a nutshell, experiential marketing might be considered simply the art of manufacturing a live experience between some members of the public and whatever product or service is meant to be sold. In other words, rather than an ad, people get their hands on the product itself. This creates an immediacy that does not rely on the person experiencing the product to seek it out themselves (having seen an ad and, hopefully, having been persuaded that it might be something they want); there it is, in their hands. Guided by trained personnel who will stage-manage the experience, the goal is to engage the potential customer directly and - if everything works out right - turn them into an actual customer immediately.

Obviously, more traditional ad campaigns will have a much wider reach than a live demonstration or event. This being the case, the kind of work done by the typical Experiential Marketing Agency Toronto has trades quantity (of eyeballs) for quality, with a more focused approach designed to be deployed in a "target-rich environment" of favourable demographics. This can be done using the right location, such as a university campus, or by staging an event that draws in the type of customer you hope to reach, such as a concert or beach party. If the potential customers are already self-selected, your experiential marketing effort will get a real boost.

Experiential marketing efforts require careful planning in order to achieve maximum results. The staff must be thoroughly prepared in order to overcome all likely objections. Supplementary materials for takeaway and supporting technologies (such as online resources, including social media support) must all be up and running so that the experience is not only immediate, but sustained.

If you are a GTA business curious to see in experiential marketing can work for you, contact a Toronto event marketing agency to learn more.

A Battery Back Up Sump Pump ? Is It Necessary

It seems that people have been looking for the perfect, fool proof sump pump system ever since the technology was originally developed. Each type of pump and its backup pump seem to have inherent weak points. Of course any pump on its own without a backup system is a recipe for disaster, so the best that you can do is try to decide what best suits your current situation.

Is there a Fool Proof System?

On the surface, a battery powered backup system would appear to be fool proof. However; if it was as it appeared, wouldn't the battery powered pump be the main sump pump? The reason for this is that even a battery powered backup sump pump has its down side.

Water and Electrical Powered Main Pumps

Its not hard to figure out how a sump pump and its backup system work together. If the main sump pump fails, then the backup system will kick in and do the work of pumping the water out of the basement. There are two main sources for power that a main pump will be run off of and they are water or electricity.

Battery Power is Reliable

A battery powered backup sump pump is designed to kick in if either one of those two types of main pumps fail. The electrical main pump can fail if the power is shut off and the water powered system can fail if it is overwhelmend by a deluge of water that it can't handle.

Batteries Last Only So Long

Battery powered sump pumps work great but they have one big weak spot. That is that the battery's can run low and then the pump will fail. But cant enuough batteries be stored? Even then if a storm system goes on for a week and there is no power for the entire duration it is simply impossible to have enough batteries.

Creative Engineering is the Answer

So what is the solution? There is no fool proof sump pump system that will go on indefinitly. This means that you can have a reliable system with a battery powered backup sump pump but it will only last so many days

Newbie Questions – How Can Article Submissions Help My Website Ranking?

When you launch a website or a new business online, one of the first marketing methods you're bound to hear about is Article Marketing.

You may be confused as to what article marketing is and how it helps your website get more visitors, and if you are you're not alone! There are tons of people who decide to investigate or take part in article marketing every day, and they're basically starting with zero knowledge.

I wanted to share a question that came to me recently, because it is very accurate at representing some of the misunderstandings that are common with beginners. Here it is:

"I design websites for a living, and I am not sure how article marketing can help my client's website get a better search engine ranking. Can you please explain how? Does it work by us publishing free reprint articles on our website?"

That's a fabulous question. First let me clarify that there are two roles in article marketing--the writer and the publisher. The writer creates the content, and then the publisher chooses the content he would like and he publishes it on his site.

Which role are you supposed to take when you use article marketing to market your website so that you can get more website visitors?

You are the writer--you will be writing and submitting articles.

The publisher is someone else--the publisher is not marketing with articles. Rather, he is just looking for quality content to put on his site that he did not have to write.

As the writer, you will be creating articles on the general topic of your website.

You then submit the article to online publishers. In the submission process, you will be asked to create what is called a 'resource box' or 'author bio'. In the resource box you will tell your name, a little about your business, give a link to your website, and also give an incentive for the reader to click that link.

Publishers get to publish your article for free (they do not pay you), but for marketing purposes, the resource box with the information about your business and a link to your website is what you get in return for submitting your article.

The resource box may not seem like a big deal, but it is. In fact, it's the key to getting a better search engine ranking for your website. Each time that your article is republished on a website, the resource box is too. Each time your resource box is published, a link to your website is built.

An increase in links can lead to a better website ranking over time, and that is one of the main reasons why article marketing is so effective. When we talk about "website rankings" what we're referring to is where your website ranks when people do searches for words having to do with your niche (the general topic of your website).

These people who are searching do not need to know about your business or your website. They will simply go to Google because they have a need, and they search for what they are looking for.

Let's say you have a website that sells fashionable accessories for dogs and cats. There are certain words that people in your target market are typing into Google to reach websites that sell dog collars and cat beds and the like. From the website owner's perspective, these phrases are called "keywords". From the search customer's perspective, they are called "search terms".

There are likely lots of different phrases (keywords) that your target readers are using to find websites like yours, and your job is to find out what those phrases are (by doing keyword research) and then use those words in your article submissions.

When you do article marketing correctly, you can effectively boost your website's ranking for those keywords in Google and the other search engines. This is important, because the web pages that appear towards the top of the rankings are clicked the most and therefore receive the most website visitors.

That is how article marketing can help your website get a better search engine ranking, and it's just one of the ways that article marketing can help drive traffic to you website. What is another way? Well, when your article is published on a website, the visitors to that website can read your article and then click the link in your resource box. They will then be taken to your site.

I hope this helps explain things--if you are doing article marketing, then you will be writing and submitting articles. That is how you can impact your website's search engine ranking and get more website visitors.

How To Bring More Traffic To My Website

So, you have a website which you have spent hours building or spent thousands of dollars having some other company build it, and you have no idea what to do with it other than displaying it proudly at the bottom corner of your shiny, flashy business card in bold letters. Don??t worry, you are not the first, and you surely will not be the last.

Your business is slow and you are looking for alternatives to advertising on yellow pages, radio, magazines, trade shows or event on TV. You are anxious, impatient and you want results fast. Not only do you want results fast, but also you do not want to commit thousands of dollars in setup charges. Well, a lot of online marketers would probably start laughing after you mention the fast results and lack of commitment to spending the big bucks. However, we do feel your pain and we do have some good suggestions;

1) Evaluate Your Website

Before you start bringing traffic to your website, you have to make sure that you can deliver what you promise. You do not want to spend dollars bringing traffic to your site before you actually perfect your web pages.

a. Your textual content needs to be easy to read and easy to access. If you have long complicated sentences explaining your services or products, get rid of them. If you have too much textual content, decrease it and implement more visuals. (Images, graphs, charts and videos)

b. Visuals are everything to the users since the average attention span of an online searcher is about 5-15 seconds, so you better project your message quickly and directly.

c. Use as few links as possible on your site. Make all content easily accessible.

d. The most important factor is ??Call to Action??. What kind of conversion are you looking for? A form submission, a phone call or a click to chat, or all of the above? Make sure you display your call to action towards the top of the page (above the fold) and make sure it??s clear.

e. Please use analytics so that you can actually track what??s happening on your site. You can even use the server stats of your hosting company. If you have no idea, just ask your hosting support for ??Server Stats Access??. We suggest using Google Analytics.

2) Best Part: Bringing the Traffic

Now that your site is up to the task, you can start generating some traffic and start getting leads, orders or phone calls.

a. Google Adwords: It??s easy to setup but expensive to maintain. However, it will get your phones to start ringing. You can go to and create an account in minutes. Try to stay away from general keywords otherwise it gets really expensive. For example, if you sell ??perfumes??, you do not want to advertise for the keyword ??perfume??. You should go after the ??long-tail terms?? such as ??Dolce Gabbana Light Blue Perfume??. The more specific the term, the higher your conversions (ROI) will be. However, you should keep in mind that advertising on Google Adwords (Pay per Click) is expensive and requires an aggressive strategy and constant review of analytics.

b. Google Base: I love Google Base and the best part is that it??s FREE TRAFFIC. You can learn more at . You basically upload an excel file (text, or csv file) of your products, services, events, listings (real estate or entertainment) or any type of services your business offers. The only trick is to make the listings as relevant as possible. You can start getting clicks from Google Base right away. It??s a bit technical at times (depending on your listing), however once you get familiar with it, you just have to update your feed every 30 days. Let me just say I have submitted E-commerce sites with hundreds of thousands of products to Google Base within minutes. Google Base has the potential to generate thousands of dollars worth of orders or leads monthly if it??s correctly implemented.

c. Social Bookmarking: One of the best ways to display your website, products and services on the internet is using social bookmarking sites such as and . It also helps if you have a great article, an idea, an experiment, or a really different or innovative product. Users respond to ??out of the ordinary?? ideas and messages. With a single article, visual images, or a video, you could possibly bring thousands of people to your site in one day. But remember, you need original content or a unique idea.

d. Interactive Videos: Imagine that you owned a men??s?? clothing store and you were the first one to come up with an idea to make a video of ??How to tie a tie??. Or imagine you sold chocolates and you made a video of packing and shipping the chocolates in boxes with ice packs and named it, ??How to ship chocolates without melting??. You could alter the idea for your own products or services and come up with an amateur video, which might take you 45 minutes. It would create and bring you thousands of visitors, brand recognition, and bring revenue.

I know, I know. There are no easy answers here since the competition is so fierce on the Internet. However, this can be a good start. If you are new to all this, it would be wise to get assistance from marketing professionals or consultants. It could never hurt to get some information and learn a couple of new tricks along the way.

How To Make Sure That Affiliate Marketting Checks Grow Regularly

The promise of earning profits without really doing much of anything has enticed a lot of people towards affiliate marketing. But does affiliate marketing really work this way?

As an affiliate, all that is required of you is to simply place the merchant's ad on your website. Then after that, you virtually do nothing but wait for anyone to click on the merchant's ad and later collect your profits. Easy, right? Well, not quite often. Many affiliates earn almost nothing from their affiliate programs simply because they do nothing. Remember that affiliate marketing is but another form of marketing, and you'll definitely need to market your merchant's product for you to earn something.

Successful affiliates in any affiliate program simply don't sit there and wait for money to come. Why? Because there is no money in simply sitting and waiting. If you want to be successful in affiliate marketing and if you want to continually grow your affiliate checks, you've got to do something. Think of ways on how to promote your merchant's business and products better. Think of ways on how to induce other people to click on the link or ad provided to you by your merchant. Think of ways on how to make your affiliate sales increase!

So if you're new in affiliate marketing and you try to follow the easy go lucky pit that most unsuccessful affiliate marketers follow, then you're definitely on the wrong track. But we're not advising you to stop right there. No. Rather, we want you to take some steps to make your affiliate program work better and gain more commissions for you. How? Here are a few guidelines that may help you to continually grow your affiliate checks:

1) Become an expert on your affiliate product.

You can promote your merchant's product better if you know a lot of things about it. To become an expert, the best thing you can do is purchase your merchant's product yourself. This way, you can tell your customers about your first-hand experience using the product. You can even write a testimonial or a personal endorsement ad about it. But if any condition does not permit you to purchase the product, you can at least make a thorough research about it.

2) host your own website.

Or at least have a domain name that is short and easy to remember. You certainly wouldn't expect a visitor to remember a very long and incomprehensible URL. And if that's so, you also wouldn't expect him to visit your website any time soon. That means less traffic for your page and the less chance for your affiliate ads and links to be clicked.

It is also a good idea to create a private website and offer access to it to anybody who clicks on any of your affiliate ads. Visitors usually get interested with these private websites. Private websites also gives you a venue to promote your back-end affiliate products.

3) Write your own affiliate ads.

Many merchants usually wouldn't mind if you write and design your own ads for their products, for as long as you ask permission from them and present them your ad before posting it on your site. This gives you a greater advantage over a lot of other affiliates who must be advertising the same affiliate products.

4) Participate in chat rooms, discussion boards, and forums related to your product.

If you use to ignore them before, then it is time for you to start focusing your attention on them. You can start your own chat or join an existing chat related to your product. You don't have to promote your affiliate product at once, but find the chance to advertise and promote it as you go along. The same would be true for message boards, discussion boards and forums.

5) Create a free ezine or newsletter.

Ezines and newsletters are periodical publications whose aim is to inform a group of people about a certain subject. In your ezines and newsletters, you don't always have to promote your merchant's product for this may greatly annoy your subscribers. Rather, find a way to insert your affiliate ads and links on some portions of the letter. Also, don't forget to promote your ezine or newsletter on your website.

These are but a few guidelines on how you can increase your affiliate sales and continually grow your affiliate checks. Sure there can be a lot of other tips that out there, and if you think they would work, we won't discourage you from following them. What's important is that you be able to find a way to: attract more traffic to your site, induce your visitors to click on the ads on your site, and be able to promote your merchant's products even outside the boundary of your website. If you can do these, there's no reason for you to fail in affiliate marketing.

When You Buy Affiliate Marketing School Book You Would Not Be Disappointed

For those of you interested in Learn affiliate marketing and make money from home definitely find out what eBook For Affiliate Marketing for Beginners Course has to offer you. There are plenty of benefits you may not be aware of. Plenty of consumers just like me and you have discovered what affiliate marketing school book has to offer them. There are plenty of great products out there relating to Learn affiliate marketing and make money from home. One of them that you should take a careful look at is affiliate marketing school book.

Do not assume you have to pay a great deal of money to get quality materials. Just review what you get with affiliate marketing school book and you will see first hand what I am talking about.

In addition to saving money, I like to have a good time with the products I buy. That is exactly the scenario when you pay for eBook For Affiliate Marketing for Beginners Course. If you want to spend more time enjoying your freedom, then you need affiliate marketing school book. It is going to save you time and still accomplish all you would like within the realm of Learn affiliate marketing and make money from home. While there is no doubt that affiliate marketing school book is well made, take advantage of the customer support they offer as well. Then it is there should you need anything. Affiliate marketing school book is a fabulous product that you are going to be impressed with. It works very well so do not hesitate to move forward with your purchase. When you have a high quality product such as affiliate marketing school book you do not have to stoop to belittle the competition. What you have to offer for consumers in the area of Learn affiliate marketing and make money from home is more than enough to encourage them to purchase it. Consumers have become skeptical of the claims with eBook For Affiliate Marketing for Beginners Course due to so many of them being failures. Before you give up though I want to let you know that affiliate marketing school book does not disappoint. You will be impressed that it is exactly what you had been told it would be. With so many scams out there consumers can not be too careful. This is why you should look for money back offers when you are not happy concerning eBook For Affiliate Marketing for Beginners Course.

While eBook For Affiliate Marketing for Beginners Course does offer some customer service, keep in mind that it would not be detailed.

Not everyone is willing to commit their time to the use of eBook For Affiliate Marketing for Beginners Course. This is a common problem so make sure you are motivated to do what you need to with it. Do not be in a rush as that is going to hinder your results.

There is really no reason at all to worry about using affiliate marketing school book. This is going to prove to be even easier than you need. All in all though the program is a good investment to look into.

Not everyone out there is an expert in this field, and the use of affiliate marketing school book can be complex. Yet that does not mean it is impossible or that you can?t justify purchasing it.

The reviews are very good about this which is why I purchased it. Overall I am happy with it but do find some areas lacking.

Do not get your hopes up that eBook For Affiliate Marketing for Beginners Course is going to be simple for you to learn right away. That wasn?t my own experience with it even though I do agree it has great value.

There are very few poor ratings out there relating to affiliate marketing school book. This is why it is so very important that you seek out the right information about it. Do not let those few negative readings prevent you from getting your hands on the prefect eBook For Affiliate Marketing for Beginners Course. Save your time and your money by investing in the right products. With the information I have provided you with there is no reason for you to suffer such a fate.

With this link you can gain access rapidly. Affiliate marketing school book

If saving money and gaining value appeals to you, then the Learn affiliate marketing and make money from home is one you should explore. Now that you have read my review though you should be able to achieve success with both of those factors.

E-mail Marketing Turns Small Biz Into Big Biz

Small businesses- from florists to realtors-are quickly catching on that e-mail marketing can be an effective way to quickly reach thousands of customers inexpensively.

E-mail marketing refers to the communications that businesses have with current customers who have given permission to receive e-mails about special offers and new products or services. By categorizing customers by their buying preferences and creating e-mail offers that address those preferences, a small business can personalize their marketing for the cost of a mouse click.

Instant Sales

E-mail marketing helps businesses create instant sales from existing customers. It also helps maintain and build long-lasting relationships with repeat customers, which are at the core of most successful businesses. And yet, in a recent poll conducted by research firm Greenfield Online (on behalf of FileMaker, Inc.), 49 percent of small businesses said they were not even considering e-mail marketing.

What is the other half of small businesses doing with e-mail marketing? Making money. For example, the Tara Bella Winery used e-mail marketing software based on FileMaker Pro to send an e-mail to its customers about a special wine package. Within 24 hours, they had sold out their inventory and grossed $8,500. They spent less than three hours writing the e-mail and sending it out

Almost any business can im-prove its profitability using e-mail marketing. Even nonprofits are using e-mail marketing for fund-raising. New database software and the Internet have made it quite inexpensive and, now, easy to do. All you need is a Windows or Macintosh computer, an Internet connection, an e-mail account and easy-to-use database software such as FileMaker Pro. In some instances, the rewards of your first successful e-mail campaign can even pay for these affordable technology tools.

Free 46-Page Guide

But to make the most of your e-mail marketing, you'll want to do it efficiently and effectively, using the right tools the right way.

A free 46-page guide is now available that helps first-timers and experienced e-mail marketers develop and execute an effective e-mail campaign with customers. Titled How to Start Email Marketing in 10 Easy Steps, the how-to guide can be downloaded from

The guide takes you through each of the key steps, from building your customer e-mail list and selecting the right customers for a specific e-mail to writing the e-mail and sending it out.

A Toast-One company sent an e-mail to customers about a special wine package and sold out.

Law Firm Internet Marketing An Executive Summary Using The Q&a Format ? Part Ii

You mentioned ??your page ranking.? What is page ranking and how do I get my pages ranked in law firm Internet marketing?

You don?t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) use similar models as Google. If you rank high at Google you will rank high anywhere. The Google Page Rank system is from 0 to 10 with 10 being high and 0 being low. Probably more than 98% of sites on the Internet are ranked 0, 1, or 2. I do recommend you go to Google and get a Google Tool Bar since then you can see the Google Page Rank they have given you and every other webpage you ever visit. This is a very useful tool in law firm Internet marketing. First it tells you how you are doing with your website. Next it tells you how well your competitors are doing with their websites, which tells you what you need to do to get a higher Google Page Rank so you are above them in the search engine results. Finally, it tells you how well your vendor has done for you in law firm Internet marketing and if you are searching for a new vendor it can tell you if they know what they are doing since they should show you sites they have built that have good Google Page Ranks. For sure that vendor?s site should have a good Google Page Rank don?t you think? There is another ranking system called Alexa that is not one you need to be as aware of based on Alexa toolbar users (well over 10 million of them last I knew) and where they are going. You can get their toolbar at . Alexa ranking is based on the lowest number being the best and the highest number being the worst. A low number is under 500,000 thus indicating a website that is in the top 1% of all websites in the world in terms of the traffic that comes to their site. For example is #26, is 4,719, Google is #3, Yahoo is #1 and MSN is #2. The poor Alexa ranks are in the millions with most websites on the Internet being Alexa ranked ?no data? not being at all unusual. You site is likely to be ?no data? ranked, as are most lawyer sites by far. So be more concerned about your Google Rank.

You have been talking about ?competitors? a lot in. Who are my competitors in law firm Internet marketing?

Your competitors in law firm Internet marketing are those people who are trying to rank high at the search engines for the same keywords as you are trying to rank high on. If your down the street lawyer competitor knows nothing about keyword research and how to build a law firm Internet marketing system then he will not be much of a competitor for you on the Internet. Fortunately or unfortunately most lawyers are doing it all wrong with vendors who are over charging and under delivering. You have a great opportunity to get out in front of the pack and stay there because by the time they wake up you will be so far out in front they almost certainly won?t be able to catch you in law firm Internet marketing.

Some way back you mentioned ?RSS?. What is RSS in law firm Internet marketing?

RSS stands for ?Really Simple Syndication?. Trying to stay up with all the new information on the Internet is clearly difficult given the size and growth of the Internet. What if you had a really simple way to get the new information posted at your favorite websites or get their newsletters without them getting caught in spam filters? That is what RSS is designed to do. You sign up on the web site of one of your favorites for RSS and they will send information (text, audio or video) to your RSS news reader on your computer or to your web based news reader (I use ). Where can you get these news readers? Here are some options:

For Windows

For Mac OS X

For Web Based

While this technology is still new it is growing. Some Internet marketing experts think it will overtake email as the ?killer application? on the Internet in a few years since it fixes the spam problem and reduces the number of newsletters coming to people?s inboxes. It is good but probably not that good. Right now I would put it on your site as a useful tool in law firm Internet marketing if you offer a newsletter or add content regularly since people who use RSS are going to be very interested prospects if they sign up on your site using RSS.

You said earlier ?over charging and under delivering.? What should I expect to spend on an Internet marketing site with a vendor that can deliver excellent results?

You may or may not have to ?start over? if you have a site now. Also know some vendors charge by the hour, some by the project and some a mixture of the two. If you are looking for a ?value vendor? (one who is not the cheapest but also not the most expensive) to build a new website with all of the factors I have spoken about in place you will need to expect to spend from $8,000 to $12,000 for the new website. At this level of spending the website should have 20 pages or maybe a few more in total with the entire ?on site? SEO in place. The fee for the site should include the services of a Webmaster (think of this person as being much like a ?general contractor? who is building your dream house), keyword researcher, web designer, technician, and website copywriter. If you are looking for someone who is going to do the ongoing webmaster role (think here of having a professional Internet marketer on you team) taking you from where you are now with an existing site to excellent results then work with you ongoing to assess your current website circumstances in detail, make a plan for how to improve your circumstances via your current vendor, manage your current vendor so they implement that plan (or if necessary make the recommendation to you to leave your current vendor as well as find you another more appropriate vendor) you can expect to pay around $70 to $90 per hour to get a quality USA based person to do the job for you.

If you want to view his in depth ?Internet Marketing Guide? you can go to . Richard?s guide will take you much, much deeper than this executive briefing can. Richard is one of twenty-five SBI Certified Webmasters that you could ?shop? if you desire at: In the interest of full disclosure Richard built my medium size site (and growing) and has been a valuable addition to my team. Ken Evoy, MD, that I mentioned earlier, developed the CTPM model of Internet marketing that currently serves over 30,000 primarily small businesses with their Internet marketing needs, founded and owns the SBI system.

That is more than I expected to spend on law firm Internet marketing. Are there other options?

Yes. If you don?t currently want to budget for $8,000 to $12,000 you could begin with a 10 to 15 page site but be sure to do the keyword research (Richard Cannon can do this for you and is a master at it, one of the other SBI Certified Webmasters or maybe your current vendor). The lower number of pages would bring the cost down considerably. Later you can add pages (a must in law firm Internet marketing ? like a page per month for solo and small firms). You could also go to (a virtual marketplace complete with a mediated process) where you can find cheap vendors (think India, Singapore, New Zealand, South Africa and Europeans here at $12 to $50 per hour) as well as value vendors (think $50 to $100 per hour in the USA). If all you want is a ?brochure holder? type of site (so you don?t look behind the times) you can get one of those built without the keyword research for maybe as little as $800 to $1,000 by a value vendor or half that or less by a ?cheap vendor?, however, you will likely ?throw that away? when you decide to move up to law firm Internet marketing type site. If you really, really want to go inexpensive you could go to ?s home page and scroll down on the left side of the page to ?small business? and click on that where you can buy something as a decent brochure holder type of site at a cheap price per month.

OK friends, we have completed part two on law firm Internet marketing. In part three we will cover should you have a vendor that has done lawyers websites in the past over a ?plain? vendor, why do I keep mentioning the number of pages on a site, how to avoid overpriced vendors, what your domain name should be, intellectual property issues to consider and more. So keep on reading with part three to learn more on law firm Internet marketing.

The Top 5 Bald-faced Lies In Home-based Business Training And Education (part 4)

Good day all, this is Josh Fuson, and today we're going to be steam-rolling a very common lie that is so common within the home-business industry (especially in Network Marketing and MLM) that is near-synonymous with the industry. If you happened to catch the first installment of this 5 part series, I gave a little background about myself, and my involvement with Network Marketing. You need to know that I'm not anti-MLM, or anti-home business. I think that the home business is the very definition of Entrepreneurial Capitalism, and I absolutely love the idea of a person embarking upon a venture, starting from scratch, with a few hundred or a few thousand dollars, and turning that into a fortune. I'm Pro-Home Business.

However, I'm Anti-B.S. It absolutely disgusts me the amount of bad information that exists in my industry, and I am convinced that people involved with home businesses fail not because they are stupid, not because they are lazy, but because home-business training and education is of pathetically low-quality. I believe, 100% without doubt that if home-business personnel received the training and education they needed and deserved, that 90% failure rate would flip to a 90% success rate. With that in mind, let's go ahead and slam-dunk a common un-truth that is all-to-common in this industry.


We've all been there. We're sitting at a coffee shop, or we're at a restaurant, or we're at the mall, and we see them.

The Networkers.

They're handing out their card to everyone that walks by. Or they're jumping in on other people's conversations, explaining how they can show you the way to financial independence. Maybe they'll even quote a well-noted author like Robert Kiyosaki as evidence that they have a vehicle with a one-way ticket to billionaireville. They're just so excited about his opportunity that they're about to explode, and they're tying to get you to join them on their trek towards financial utopia.

How do I know this scenario so well? Because I used to be THAT GUY.

Oh, I'm not proud of it. I recall with un-fond memory spending many a Saturday morning making a complete joke of myself, using these very same techniques to try and grow my business. Can you guess what happened?

Yup. It didn't work.

Not only did I stay broke, but I felt like a total vulture, circling the sea of potential business-builders. It wasn't that I was a devious or evil person, it was just how I was trained. Hotel meetings. Wasting paper on business cards. I'm sure that if I would have had access to a B-52 bomber, I would have loaded it full of flyers and business cards and dropped my "opportunity bomb" on every major city in the United States. And after, I would have gone straight home to wait for my phone to start ringing, with people on the other end just begging to join my business.

I was that naive.

So what changed? I figured some things out. I figured out how to find my target market. And then I learned how to compete.

Ask yourself this question: would Bill Gates, or Donald Trump, or Larry Ellison try to grow their businesses by bugging people at a coffee shop, and consider that advertising? Does Microsoft employ people to hang out at consumer establishments and attempt to recruit new software users there?

No, they don't.

Here is what they do: they develop the right message, and send it to the right audience. They have commercials, billboards, online multi-media presentations, radio advertisements. They buy up space on stadium walls, they endorse NASCAR racers, they plaster their name on blimps. They get the message out to the masses, not the occasional purveyor of a Starbucks mocha.

Yeah, I know that you can't afford to advertise during the super bowl. So what do you do? How do you compete? You compete in environments that level the playing field. There are three of these environments, and mastery in each of these is absolutely mandatory if you hope to grow a fortune from home.

ENVIRONMENT #1- The Telephone. Folks, mastery of the spoken word over the telephone is absolutely essential. Why? Well, first off, the phone is cheap, which seems to be a major stipulation for the average home-business person. VoIP has made the phone laughably affordable, and accessible to all. Then there is the leveling ability of the phone. If I was competing against Enterprise rent-a-car, or if I was competing against Burger King, the fact stands that I have just as much of a chance of success with my commercial versus their commercials in a telephone environment. While they might have the advantages of huge chains that are nationwide, and I only have a few homemade burgers and my own car for rent, I have just as much of a chance to win business as they do when talking to a prospect over the phone. It levels the playing field, because the only obvious thing that stands out in a prospects mind over the phone line is the skill-set of the person they're talking to. It is this environment that you test and develop the right message, and locate your target market.

ENVIRONMENT #2- The Internet. Too many people think they can just buy a website out in e-world, and all of the sudden their computer is just going to start spitting out money from the monitor. You have to know how to drive traffic to your website, and on your website you must have a compelling message that you have crafted that speaks to the hearts of your target market. The reason you test and develop your message and locate your target market in the phone environment first is because it is a much less expensive process than doing it on the internet. It takes a lot of the guesswork out of the game once you hammer down your message and your audience. You can then channel your efforts to learning how advertising on the internet works, versus trying to develop that skill while simultaneously spending a lot of capital trying to establish your message and audience on the internet.

ENVIRONMENT #3- The Written Word. Copy is by far the most powerful of the three tools, and is the most advanced. It can have the largest financial rewards, and is also the most expensive skill to hone. That's why it's last. Once you generate profit over the phone, then expand those profits on the internet, you can start crafting copy that produces residual income like you've never imagined. Think of this as an example: Did you ever get to read a Mark Twain or Edgar Allen Poe piece while in school? Most of us have. Those guys have been dead for decades, generations, and still their work is producing huge amounts of income. They have powerful works, and the financial rewards from their efforts are still a reality years after they've expired. That's residual income.

I can absolutely understand if you are thinking that all of this sounds difficult, and here's the bottom line: building a million-dollar enterprise is not easy. If it was easy, then everyone would be doing it. A home business is never a cake-walk, but it is fundamentally simple. Once you have these three skills down cold, you're done. You've made it. But refusing to attain the skill-set necessary is the equivalent of asking the marketplace to reward you unfairly for your non-effort. And while the market place is fickle and harsh, it is also fair, and the 'something-for-nothing' dreams entertained by so many are usually met with reality.

Acknowledge the rules of the marketplace: Get skilled, and get paid.

Creating Online Business Internet Computer Marketing

There are many different ways you can work at creating online business Internet computer marketing.

The first key when creating online business Internet computer marketing is to assess your competition. This is important because you need to know what your competition is doing when devising your online marketing plan. By knowing what your competition is doing, you will see how you can make some changes to your marketing plan so you can stand apart.

The next key when creating online business Internet computer marketing is to decide what your goal will be for this. When you decide to do any marketing campaign, you need to know what you want your end result will be. Many people do not think about this before starting out with marketing a product. What are the results you would like to receive from Internet marketing? Do you want to increase traffic to your website? Would you want to sell more products? Do you want your name to become recognized for a product release in a couple of months? Each of these three is a different focus and knowing which one to focus on will be the difference in how the Internet marketing campaign will be devised.

By this point in creating online business Internet computer marketing, you will have a better idea of what your competition is doing and what your focus is. Now you will want to focus on your marketing strategy. This will have to focus on a couple of fronts potentially. To get traffic to focus upon a product, you may want to start incorporating product information into current marketing towards your client base. This is hard to recommend how to work on marketing strategy in this article without knowing your particular focus and what you are looking to accomplish. Marketing strategy comes down to deciding what you want to do and getting it done. When you are marketing on the Internet, see that you can find a targeted list of prospects who you can market to. This can be done in many different ways. You can use Adwords to bring targeted prospects to your website or you can advertise on ezines that your targeted prospects read. You could work with other websites to profile your product if you wanted. The beauty of the Internet is that you have an unlimited number of resources that you could use to help you in launching your marketing campaign.

Hopefully this article on creating online business Internet computer marketing has given you some insights. Whenever you are looking at starting new marketing, you need to see what is being done out there in the marketplace and how this is stacking up sales-wise for your competition. You will then want to decide upon your focus of your marketing campaign.

You will have put yourself in a great position by going through these exploratory steps before deciding how to approach your marketing campaign. It can allow you the ability to improve on what is working and potentially develop a niche within that market.